‘Cash Me Outside’ Girl Signing Marks The Official Split of the Music Industry
here are now two completely separate music industries.
And most don’t even realize this. It has been a long time coming.
One, you have the traditional music industry. I call it the Superstar Business. And it’s run by the major labels. For a while now, of course, they have been solely focused on how to make the most amount of money in the shortest amount of time. This year. This week. This day. This moment.
Their vision and strategic timelines have been getting shorter and shorter. Gone are the days where a Columbia records sticks it out through two failed (full length) albums because they believe in an artist – like what happened with Bruce Springsteen.
Now the majors won’t even sign you unless you’re already proven — with the numbers to tout.
If you hadn’t lost all respect for major record labels yet, well you have now. Atlantic Records just signed someone who is not a musician. Is not a rap “artist.” Is not any more talented than the next 14 year old kid who can kinda rap. But has a following. A massive one at that.
If you have been living under a rock the past week, you may have missed that Atlantic Records just signed (a 360 deal no doubt) Danielle Bregoli (a.k.a. Bhad Bhabie) — who got shot to stardom by her colorful appearance on Dr. Phil. The “Cash Me Outside” meme (and remix) was born. And in true Kardashian fashion, she has since gained millions of Instagram followers.